Title: How Cost-Conscious Grocery Shoppers Tick Description: New research reveals that the average monthly spend on groceries has been on the rise. Page Content: NEW YORK ? While grocers and CPG manufacturers are still figuring out how to navigate the post-recession economy, consumers are also trying to find the best ways to maximize their monthly [...]
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NEW YORK ? While grocers and CPG manufacturers are still figuring out how to navigate the post-recession economy, consumers are also trying to find the best ways to maximize their monthly spend. A new research report sponsored by MaxPoint Interactive reveals the changing behavior among cost-conscious grocery shoppers as they move through the path to purchase in today?s post-recession economy.
?Reaching Today?s Cost-Conscious Consumer? reveals that the average monthly spend on groceries has steadily increased among the general population from pre- to post-recession. While spending continues to climb, nearly three in four respondents have made changes to their grocery shopping habits within the last year, becoming more cost-conscious before and during their trips.
Some of the ways cost-conscious grocery shoppers in the U.S. have changed their behavior include shopping closer to home and shopping multiple grocery stores. Shoppers also leverage sales and coupons more, with close to half of all respondents and just over 50% of moms saying they clip coupons and scan loyalty cards for savings.
?Due to the economy, consumers are shifting their shopping behaviors to get more for their money,? said Dianne Kremer, senior analyst at BIGinsight, in Progressive Grocer. ?As consumers feel a pinch from rising gas and food prices, they are becoming more creative with how they spend their grocery budgets ? shopping closer to home, going to multiple stores to get the best deals and looking online for coupons and offers.?
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